Michael Howe – Chief Executive
Michael is a Fellow of the Institute of Direct Marketing and until formerly chaired the B2B Best Practice Alliance of 7 trade associations, and sat on the Direct Mail Council Committee of the DMA, and the DMA Integration Group. He also mentored for The Prince’s Trust for over 20 years.
He started his career in Direct Marketing in the 1970’s, working for an American multinational. By 1984, he was part of the UK management team of Dun & Bradstreet, and General Manager of its UK Marketing subsidiary, Donnelley Marketforce. In that year, he led a management buy out to form the Marketforce Group, at the time the largest and most profitable direct marketing services group in the country, including two agencies and various service and production operations.
After the sale of the group in 1988, at 36 times the purchase price, Michael ran his own management and marketing consultancy, and by 1994 included 100 Percent amongst his clients. After a period of gradually increasing his commitment, he acquired 100 Percent in 1997.
His client experience includes 17 years working on Procter & Gamble business, becoming Group Account Director, during which time he was responsible for the below the line launch of Pampers and several other brands; major mail order companies such as Gusco and Grattan, including the launch of Next Directory; other major fmcg companies such as Van Den Bergh’s, Elida Gibbs and Gillette; Barclaycard; and many others. Much of the work in the last 10 years has been with smaller companies or divisions of larger corporations.
In the past few years, Mike has been keeping up to date with the digital revolution, and participating with clients. He was for a while Country Manager for VideoStep alongside running 100 Percent.
Michael has an unrivalled network of similar minded and experienced companies to implement strategies quickly, efficiently and effectively.