News

Training – Who Benefits?

July 10, 2012

I went to the Memorial Service for Derek Holder last Friday (6th July). Derek founded the Institute Of Direct Marketing in the late 80’s and was Chief Executive until his death in February 2012, and during that time the IDM has trained over 64,000 people in the UK.

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Big Data Overload – Is Research The Answer?

April 9, 2012

In the good old days, we used to test everything that moved, measure responses and purchases, analyse the results, produce lifetime value calculations for customers, rank media and  lists according to actual results and just got on with developing the business. We largely ignored post campaign research, as we had hard facts, and we had […]

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100 Percent Moves Into Online Video Distribution

March 12, 2012

If I’d written that headline 20 years ago, it would have conjured up images of the top shelf in video rental shops – but not now! This is about premium, short-form, embeddable videos. We are working with a French/Belgian company, VideoStep SA, who have developed a new model for video distribution, based on the existing […]

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What’s Working In Direct Marketing?

October 26, 2011

Just about everything if you read the headlines, or not much if you read the detractors. But headlines can be misleading, and often take the nugget that is right and generalise from it. So what do you think of “Twitter followers of brands more likely to buy” as a rationale to invest the time in […]

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DMA Launches Newsletter To Promote Direct Mail

October 26, 2011

The DMA has launched a new quarterly newsletter – Why Mail? – promoting direct mail as a medium. As an agency, we wouldn’t necessarily feature this, but if you can read a copy, you will see that the editor and yours truly are one and the same. In fact, I wrote most of it, with […]

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DMA to Sign New Defra Deal

August 31, 2011

The Direct Marketing Association (DMA) is about to sign a new agreement with the Government in a bid to reduce the industry’s impact on the environment. The Voluntary Producer Responsibility Deal is the result of months of discussions between the DMA and Defra. The proposed agreement reflects the current Government’s current targets to move towards […]

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