News

Webinars v Seminars

July 22, 2014

There has been a huge increase in the number of webinars recently, and I could spend half the day watching them. But there are also a lot of seminars available, many free and attached to exhibitions, but others in more depth run by trade associations and companies, and of course full scale conferences which are […]

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Data Protection Update

July 15, 2014

Once again, our membership of the Direct Marketing Association keeps us bang up to date on European and UK data protection developments. I went to the first ever DMA (then BDMA) Data Protection event before the first 1984 act, and I’ve been going ever since – it’s a hugely valuable source of information, both for […]

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World Cup – and experiences remembered

July 2, 2014

One of the advantages of age, pre senility anyway, is experiencing a lot more things than most people still working in direct marketing, or indeed anywhere. And the World Cup always starts me reminiscing. Yes, I remember 1966

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Boom, Crisis or Austerity – or all three

July 1, 2014

Gone are the days when I ran a large company and used Arthur Anderson as our accountants, and had lunch in their boardroom, and had access to large company information. Gone too is Arthur Anderson. For a small company, one of the huge benefits of association membership is the information you get access to. So […]

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Data Protection Update

January 3, 2014

My last post on this subject was as recent as March last year, but the DMA has updated the current state of play in the last couple of months.

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Market Penetration and Building A Business

August 1, 2013

Market Penetration and Building a Business Some time ago, I wrote a blog making some comparisons between direct mail and email as marketing tools. (October 2011 on this site). A couple of recent articles prompted me to revisit it. One was a fastMAP/DMA survey comparing direct mail and email, the other a Marketing Week headline […]

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