100 Percent Direct Marketing is a full service Direct Marketing agency founded in 1982, with Senior Management who’ve been in the business for over 40 years but remain very much involved in day to day account handling. Put simply, if you work with 100 Percent, no matter how large your business or your account, your account handler will have over 40 years of Direct Marketing expertise across a wide range of functions, as well as business management expertise.

We are a small agency, highly experienced and with very short lines of communication. The benefit of our expertise and experience is delivered from start to finish on any campaign. We pride ourselves in our ability to handle small accounts and campaigns cost effectively for clients.

As well as our own resources, we have partnered with several similar companies to extend our service offering into broader, integrated campaigns, and most of these companies share the same principles. Indeed, 2 of them are run by ex work colleagues from many years ago. Michael Howe, our Chief Executive, used to co-own the UK’s then largest direct marketing services company in the eighties, employing people who emerged to be some of the industry’s best talents in the last 20 years.

100 Percent was a founder member of the UK Direct Marketing Association, and was active in various committees to support the development of The Direct Marketing Industry. This included the agencies council, the mailing council, the B2B committee and the Integration Committee over 20 years or more. We are no longer members but still support the same aims. Michael Howe is a Fellow of The Institute of Direct and Data Marketing.