Direct Marketing Association Launches 2 Email White Papers

by admin on 16 June, 2011

The Direct Marketing Association has launched 2 new White Papers on email marketing. I went to the launch event last night, and whilst very welcome, they are overdue in a channel that is just really discovering the elements that were second nature to direct marketers 30 years ago, so they still have a way to go.

You can find out more at the DMA site by clicking on the following links:

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