August 31, 2011
The Direct Marketing Association (DMA) is about to sign a new agreement with the Government in a bid to reduce the industry’s impact on the environment. The Voluntary Producer Responsibility Deal is the result of months of discussions between the DMA and Defra. The proposed agreement reflects the current Government’s current targets to move towards [...]
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August 24, 2011
Should we be dropping email from acquisition and going back to direct mail? Look at the stats: Email open rates for acquisition halved between 2008 and 2010 91% of prospect direct mail was opened in 2010 Direct mail response rates have increased by 25% in the last few years
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